Founder Extraction Advisory
About Jordan Murphy
He built The Growth Transfer, and he's the advisor on every engagement.
Background
Where the method came from.
Jordan Murphy, founder of Brain Apes, led 200+ people as Head of Employee Training and Development at a sales and telecom company. The Growth Transfer is the founder extraction advisory practice he built from that work.
At a separate company, one that went from $10M to $65M, he ran growth and expansion projects alongside the COO and the co-owner, across branding, packaging, marketing, operations, hiring, and equipment sourcing.
A 6x founder, he has worked with hundreds of companies and founders through Brain Apes client work, and more than 40 of those clients won awards during the work together. He has built 8 award-winning brands.
He sees the same pattern in founder-led service businesses: a founder with real skill builds the company to the point where their own capacity is the ceiling, and working harder doesn't move it.
The business was built with the founder in the middle of everything.
At $1M to $5M that design fails, however good the team is.
D.E.B.T. is how he fixes it: four phases that move the decisions out of the founder's head and into the team and the systems they work in.
Elsewhere
Two other places you'll find Jordan
Brain Apes is the GTM systems firm he founded, for expert-led companies. jordanmurphy.co is his own writing. Neither is required reading for this work.
The practice
How an engagement works
- Who it's for
- Founders of $1M to $5M B2B service businesses: consultancies, agencies, advisory practices, and other founder-led service companies. You're successful and exhausted. You don't want a cheerleader.
- What happens
- 16 weeks of structured work. We diagnose the dependency, extract the judgment, build the systems, and verify the transfer. The standard we work to is 30 consecutive days without a founder decision. How far one pass gets you depends on where you start, and the loop runs again from wherever it ends.
- What it costs
- One project fee, scoped after the diagnostic. The Founder Bottleneck Score is free, so you see where you stand before there's anything to decide.
- How to start
- Get your Founder Bottleneck Score. It takes about 5 minutes and gives you your score and the one area to fix first. If the score points to an engagement, we can talk.
- Contact
- Questions before you start, or anything you want checked first: jordan@brainapes.com. Every address on this site reaches Jordan directly.
The work
What an engagement is
-
$1M to $5M
Revenue range
Enough team to hand judgment to, and still too little system to hold it.
-
16 wks
Engagement length
From the first diagnostic to 30 days running without you.
-
30 days
Verification standard
The business must run without a founder decision for 30 consecutive days.
In their words
Two operators who've seen how he works.
Two recommendations for Jordan Murphy, founder of Brain Apes, from people who have watched him work. Trimmed for length and otherwise in their own words.
He listened attentively to everything I shared and then laid out potential strategies as though he'd always known me & my business. So much clarity, so many valuable ideas and practical solutions... Jordan took a commonly taught framework and turned it on its head, restructuring it in a way that had never occurred to me.
Oliver Marcelle
Executive Coach, Denoli, LLC
I've had the opportunity to witness firsthand Jordan’s brilliance as a Business Strategist and the driving force behind Brain Apes. What sets Jordan apart is his uncanny ability to truly understand what matters most to his prospects and clients—not just what they say, but what they need beneath the surface.
Christopher Salem
Business Acceleration Strategist, CRS Group Holdings LLC
Wall of love
Forty-seven and counting.
Recommendations for Jordan Murphy, founder of Brain Apes. All forty-seven are on the Brain Apes testimonials page.
Jordan provided invaluable insights and strategies tailored to my business, offering clarity on how to scale effectively.
The Brainapes team has a comprehensive set of skills to help me create and manage the content on a daily basis. It feels like they're really part of my team, pushing for my success.
Jordan is an exceptional individual, whose expertise and insights have been invaluable in guiding the growth of my agency.
Jordan's presence has been pivotal in the success of several cannabis brands that we've collaborated on.
Jordan is a fantastic marketing professional. He is extremely thoughtful, hard-working, creative, and effective. With clarity has to what success looks like, he attacks the job to make sure he achieves the targets.
Over the last two months Jordan has single-handedly helped to bring vision clarity, expand my thinking around my processes and “what’s important” and been a phenomenal support on a weekly basis.
Start here
Get your score first
The score tells you whether an engagement makes sense. About 5 minutes. No call required.